Vitagene Media KitVitagene is a DNA-based personalization platform for health and wellness. Leveraging the latest developments in clinical research combined with an individual’s genetic makeup, lifestyle choices, medications and medical history.
Vitagene Media Kit
Vitagene is a DNA-based personalization platform for health & wellness.
Vitagene is a DNA-based personalization platform for health and wellness. Leveraging the latest developments in clinical research combined with an individual’s genetic makeup, lifestyle choices, medications and medical history, Vitagene recommends actionable plans to meet an individual’s health and wellness goals. Today the company offers diet, fitness, Skin Report, and supplementation plans through an online portal and partners with premier brands to tailor their product offering for our customers based on their individual needs. By providing easy, affordable access to genetic information and personalized guidance on how to use it, we help individuals make educated and proactive lifestyle choices leading to better health outcomes. Based in San Francisco, the company has a team of accomplished entrepreneurs, scientists and physicians, and was founded in 2014.
Vitagene leverages the latest developments in clinical research combined with individuals’ genetic makeup, lifestyle choices, medications and medical history to recommend actionable plans to meet their health and wellness goals. These plans are accessible through an easy-to- use online dashboard, and are updated as an individual modifies their lifestyle profile, uploads new medical information and as new clinical research becomes available.
Today, we offer personalized nutrition and fitness plans in addition to an ancestry report. The diet section consists of daily caloric, protein, and water recommendations, and includes a customized food list based on each customer’s genetics, biometrics and goals. The fitness plan includes actionable insights into the types, frequency and intensity of workout routines based on DNA and personal preferences. The customers’ diet and fitness recommendations are updated in real time as they engage with the platform. As an added service, we partner with trusted brands to personalize their product offering to each of our customers based on their individual Vitagene plan. Access to goods and services tailored to their individual needs makes it easier for our customers to follow their plan and achieve their goals. Our first product partnerships were established in 2017 with Douglas Labs and Pure Encapsulation. Through these relationships, Vitagene is able to offer personalized supplementation plans based on an individual’s DNA, medications and other health factors. Customer orders are fulfilled using Douglas and Pure Encapsulation vitamins and supplements. To further expand our line of products and services, Vitagene is looking to partner with companies in the health and wellness and beauty space, and organizations that focus on weight management, nutrition and fitness.
Science and Technology
The Vitagene technology platform combines several new advances in the fields of genetics, bioinformatics, data analytics and machine learning. DNA results and lifestyle profiles are run through Vitagene’s proprietary algorithm that compares them to a comprehensive database of the world’s latest research on genomics, nutrition and exercise (scientific research database of 50,000+). It also analyzes potential contraindications between each individual’s medications and supplements, supplements and disease states, and supplements and lifestyle choices. Our contraindications database for medication to supplements is one of the largest at 22,000+.
The Vitagene platform applies all of this learning to create the personalized plans and adjusts the recommendations as the customer engages with the platform and/or new scientific discovers are made. Our algorithm is constantly improving as new research and active customer data grows.
Increased its customer base by 1,900% compared to 2016.
Released the results of the study titled “Smart Supplements and Blood Glucose in Bariatric Patients” at the International Diabetes and Degenerative Diseases Conference 2017.
Launched the first contraindication algorithm on the market for supplement/medication interactions.
Launched the first health and ancestry test under $100
Launched the first study comparing results on the blood glucose levels for bariatric patients on Vitagene and on standard regiment titled “Smart Supplements and Blood Glucose in Bariatric Patients.”
Launched personalized supplements based on Vitagene platform in partnership with Douglas Laboratories and Pure Encapsulation.
Raised $5.5 million in Series Seed funding led by Spectrum 28. Additional investors included Viking Global Investors; Neil Hunt, Chief Product Officer of Netflix; Ken Goldman, SVP and Chief Financial Officer at Yahoo; and venture capitalist and entrepreneur, Yuri Milner.
Launched a platform for bariatric patients and signed up more than 20 active physicians in the San Francisco Bay Area using Vitagene.
Officially launched a breakthrough health platform that combines bioinformatics and big data analytics with personalized supplementation.
Selected by Illumina Accelerator as the only personalization platform around nutrition and supplementation.
Founded by co-founders Reza Malek, M.D., and Al Hariri.
Chief Executive Officer
Reza Malek, M.D.
Co-founder, Chief Medical Officer
Co-founder and Chief Operating Officer
Julie Chen, M.D.
Chief Clinical Officer
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