Vitagene Partners with Family Tree DNA To Enhance Product Offerings
April 25, 2018
Vitagene joins forces with FTDNA to include new genealogy-based services. FTDNA to offer health and wellness services.
SAN FRANCISCO — Wednesday April 25, 2018 — Vitagene, the leading personalization service for health and wellness products, is entering a strategic partnership agreement with Family Tree DNA, a division of Gene-by-Gene Ltd, the first to market with a consumer oriented genealogical DNA testing kit and the only genealogical DNA testing company with its own state-of-the-art genetics laboratory.
By combining Vitagene’s expertise in health and wellness, and FTDNA’s deep knowledge of genealogy and ancestry, the companies will provide complete and comprehensive reporting across consumers’ primary areas of interest delivered in a seamless customer experience. The new strategic partnership agreement to expand the companies’ product lines will bring increased value to both organizations’ customers looking to connect the dots between their past family history and actionable recommendations for their future health.
Vitagene is widely known on the market for its personalized diet, fitness and supplementation plans based on both the customers’ genetic makeup as well as lifestyle choices and behavior. It will be adding broader and deeper genealogy services to its product offering with the help of FTDNA.
“This partnership brings our customers the best of two worlds and we’re truly thrilled to join forces with FTDNA, our trusted partner with years of experience in the field of genetic testing,” said Mehdi Maghsoodnia, Chairman and Chief Executive Officer at Vitagene.
“This is a truly organic partnership. The match with FTDNA offers Vitagene customers an exciting new way to dig deep into their ancestry and genealogy,” said Bennett Greenspan, President and Founder of Family Tree DNA.
The partnership takes effect immediately and the new offerings will be rolled out on National DNA Day Wednesday, April 25th.
Vitagene is a DNA-based personalization service for health and wellness. Vitagene leverages the latest science in machine learning and data analytics, as well as genomics, to provide its products and services to consumers. By offering easy, affordable access to genetic information and personalized guidance on how to use it, we help individuals make educated and proactive lifestyle choices leading to better health. Vitagene keeps your data private and secure and does not share or sell this data to third parties. Founded in 2014 in San Francisco, Vitagene has a team of accomplished entrepreneurs, scientists and physicians. To learn more, go to https://vitagene.com/.
ABOUT Family Tree DNA(FTDNA)
Founded in 2000, Family Tree DNA is the world leader in genetic genealogy and ancestry DNA testing and has the most comprehensive ancestry DNA combined database. FTDNA is a privately held company located in Houston, Texas. www.familytreedna.com/