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Vitagene Breaks Black Friday and Cyber Monday Sales Records

  • December 4, 2017

    Vitagene is now #2 best selling health and ancestry DNA test on Amazon

    Vitagene, the leading platform for personalized health and wellness products, has announced record sales of the most comprehensive ancestry, health and wellness DNA test kits in the holiday weekend between Black Friday and Cyber Monday.

    Since the beginning of 2017, Vitagene has increased its customer base by 1,900% compared to 2016. Vitagene is now #2 best selling health and ancestry DNA test on Amazon.

    “Consumers are demanding a highly personalized, affordable, and simple health and wellness action plan based on their DNA and lifestyle choices. The demand for our product has been extraordinary. Today we want to be on the forefront of making DNA testing available to all consumers in the U.S.,” said Mehdi Maghsoodnia, CEO of Vitagene. “We’re excited to bring the latest advances in machine learning and artificial intelligence to our consumers who want to be proactive about their health and well-being.”

    Vitagene is on a mission to offer its customers a unique experience as it provides the only health and ancestry DNA test that offers actionable diet, fitness, and supplement plans tailored to their DNA, lifestyle, and overall health profile.


    Vitagene is the leading platform for personalized health and wellness products. It offers the most comprehensive and affordable ancestry, health, and wellness DNA test. Vitagene goes beyond an average ancestry test to provide tailored action plan based on consumers’ genetic makeup and other factors that impact their health. This plan includes recommendations for diet, fitness, and micronutrients with supplement subscription options. Vitagene leverages the latest science in machine learning and data analytics, as well as genomics, to provide its products and services to consumers. Vitagene keeps your data private and secure and does not share or sell this data to third parties. Founded in 2015, Vitagene was a finalist for the 2016 Innovations in Healthcare™ ABBY Awards.